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Crowdfunding: Making it work in a university or college

From 26/11/15 10:00 until 26/11/15 16:00
Posted by Lynn O'Byrne
Categories: EEUK Event
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**The 'Storify' for this event can be found here and the slides can be downloaded below.**


This one day event enabled delegates to:

  • Understand about the different types of crowdfunding – donation, reward and equity
  • Hear about a range of approaches to crowdfunding in universities and colleges and consider which would best meet their needs
  • Learn about the realities of crowdfunding from those who have already run and supported campaigns
  • Find out what is involved with supporting students, graduates and staff to run campaigns
  • Meet and network with others who have an interest in crowdfunding

Background and summary

Crowdfunding is an alternative method of raising finance that works by securing relatively small amounts of money from a large number of people known as ‘the crowd’.

There is growing interest in crowdfunding within universities and colleges where it has the potential to provide an alternative funding stream for development, for student and graduate ventures, for student projects, for research and for the commercialisation of research. However, as well as opportunities there are also challenges and, with a complex and rapidly changing crowdfunding landscape, university and college staff are often unsure about which direction to take.

This event brought together colleagues who have experience of crowdfunding in a range of contexts with those who are new to the field. The three main types of crowdfunding (equity, reward, donation) were explained and the pros and cons of the many different platforms and approaches discussed.

There were opportunities to hear from those who have run campaigns and discuss what is involved with supporting students, graduates and staff to prepare for and run successful crowdfunding campaigns.

Speakers and contributors:

  • Samantha Deakin, University of Sheffield, talking about The Sheffield Crowd
  • Dr Lyn Batchelor, University of Chichester, who presented her crowdfunding action research
  • Suzy Shelley, Noux, graduate entrepreneur who has run a successful crowdfunding campaign
  • Rubina Rashid, Barnsley College, responsible for the College's own platform, BC Kickstart
  • Craig Richardson, Combine Studio, developer of BC Kickstart
  • Susie Braithwaite, University of York, who discussed introducing and running YuStart, the University’s branded platform
  • Emanuela Vartolonei, All Street Research, who discussed the opportunities and challenges associated with equity crowdfunding 

The slides from this event are available below.

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