Design and Enterprise: The marriage made in….

10:00 am - 1:00 pm 23/02/2021



*** Slides and Padlet are available below ***

Delegates had the opportunity to:

  • Learn about the current place of design in strategies related to business growth and innovation (Design Council and Innovate UK)
  • Gain a better understanding of approaches to design in the context of enterprise education through best practice case studies
  • Participate in an open, co-creation space to explore the potential of closer and more intentional connections between enterprise and design
  • Share insights and ideas with other participants through open discussion.


This online EEUK Enterprise Exchange event, co-hosted by Lancaster University Management School and Service Design in Education Network, provided an open co-creation space for educators to explore the potential of closer and more intentional connections between enterprise and design. The event was delivered as an interactive workshop complemented with inspirational examples of design practice in business education considering possible implications of the recently launched Design in Innovation Strategy 2020-24 by Innovate UK and Design Council Strategy 2020-24. Insights were gathered from participants through discussion the use of Padlet. Ideas were shared on how to introduce design practice into education in order to encourage divergent and explorative approaches to problem solving.

Speakers and facilitators:

Katie Murrie, Lead Consultant, Service Design Academy

Radka Newton, Senior Teaching Fellow, Lancaster University Management School

Brian McNicoll, Head for Centre of Entrepreneurship, University of Dundee

Sarah Mann, Head of Programmes, Design Council

Ben Griffin, Innovation Lead, Design, Innovate UK

Lisa Wardlaw, College Delivery Manager, Young Enterprise Scotland

Student contributors

Tobi Ogunpehin, Lancaster University


Slides and Padlet


Radka Newton Lancaster University and Katie Murrie Service Design Academy

Brian McNicholl University of Dundee (Prezi)

Sarah Mann Design Council

Radka Newton and Tobi Ogunpehin Case Study Lancaster University

Lisa Wardlaw Young Enterprise Scotland

Attendee details

Bookings are closed for this event.