Embedding enterprise education across the university

9:15 am - 4:00 pm 27/02/2019

Stoke on Trent Campus, Stoke on Trent, ST4 2DF


Wednesday 27 February 2019, Staffordshire University

Today’s workplace is volatile, fast evolving and uncertain. Whether directly employed or self-employed graduates need to demonstrate enterprising competencies such as good teamwork, initiative, original thought, creative questioning and a willingness to take calculated risks.

To equip students with the necessary skills and attributes, universities are developing innovative enterprise programmes and initiatives and embedding them in undergraduate and postgraduate programmes across subject specialisms.

However, there is no one size fits all approach and there are significant practical challenges associated with embedding enterprise education across university disciplines. This workshop brings together those who facilitate and support enterprise education to explore how a robust and effective enterprise education strategy can be applied across the university.

Join us and find out about:

  • How enterprise education is incorporated into curricular, co-curricular and extracurricular activities across a range of subject specialisms
  • How an enterprise education strategy can be aligned with an institution’s mission and vision
  • How to secure commitment and funding from university and departmental leaders for enterprise education
  • How to develop a Learning & Development (L&D) and support framework for enterprise educators
  • The ways in which to evaluate the impact and effectiveness of enterprise education programmes
  • Why enterprise education is so valuable to students, universities and business

Confirmed speakers include:

Dr Matthew Higgins
Associate Professor in Marketing and Consumption, University of Leicester

Julie Holland
Lecturer, Loughborough University

Professor Andy Penaluna
Director, International Institute for Creative Entrepreneurial Development, University of Wales Trinity Saint David

Professor Gurpreet Jagpal
Director of the Aldridge Institute for Enterprise and Entrepreneurship, Faculty of Business and Law, UWE

Jerry Allen
Director for Entrepreneurship, UCL Innovation and Enterprise

Charmaine Myers
Senior Lecturer in Academic Development, Sheffield Hallam University

Dr Charles King
Entrepreneur in Residence, School of Engineering, Computing and Mathematics, Oxford Brookes University

Dr Andrew Goodman
Senior Lecturer in Design, Bangor University

For further information and to register to come along please click here.

Attendee details

Online bookings are not available for this event.