Anyone else ready for a break?! Those in student-facing roles may be starting the wind-down for summer (although I suspect I am far from alone in noticing that magical summer ‘break’ and ‘winding-down’ time seems to get shorter every year) where often we find ourselves completing Exam Boards and looking to the near future of semester 1 starting again in just a few short months. Undergraduates disappear for the summer, the university spaces change, and we realise that all the projects we had imagined would all be tackled and completed ‘in the summer’ have an actual window of a few weeks. The cycles of academia, folks!
I recently had a conversation with a brilliant PhD student who expressed her concern for the state of academia in the UK right now saying, “I didn’t realise how bad it was!” – as someone with a successful professional career outside of academia, they were speaking about how from the outside looking in, the pressures and challenges placed on the way we work in academia, are not too obvious – until you have the view from within. The torrent of budget-cuts and voluntary redundancies, funding stripping and in some rather painful cases, outright removal of enterprise and employability roles in many UK institutions (despite most institutional strategies centralising employability, enterprise and innovation) presents an uncertain and shifting landscape in higher education currently. This is why I feel compelled to ruminate in this month’s Director’s blog and consider how we might try and do things differently…
What I mean when with ‘doing things differently makes a difference’ is multilayered. It is the Mantra of the GETM4 project, wherein Entrepreneurship is more understood broadly as doing things differently to the norm, rather than solely tied to venture creation. I want to give some space to some of the excellent activities going on in the project to share emergent insights around the potential for transformative action and working together across boundaries. For the purposes of this blog (and my own perspective) however, I think the phrase extends beyond the incredible work in GETM4 and helps us unpack other things we are working on in EEUK. For instance, what I know from my own experience is higher education is full of boundaries. To be entrepreneurial in academia, I think this refers to working across (real or perceived) boundaries within and beyond higher education (HE), to enhance or create value. The shifting landscape we work within places significant challenges on this. As an enterprise educator having worked in the context of professional services and as an academic, I can appreciate some of the different challenges each type of role brings (there are quite a few of us on the EEUK board with similar experience – and some, all 3 of the EEUK role types) – but I also understand some of the different perceptions from each ‘camp’ that can perpetuate boundaries. This, for me, underpins the imperative to do things differently, to work across and beyond (real or imagined) boundaries for our own sakes and importantly, for future generations.
GETM4: Doing Things Differently Makes a Difference
Just last month, I attended our Global Entrepreneurial Talent Management 4 (GETM4) research secondment in Warsaw, Poland. The secondment provided yet another enriching experience in every sense and whilst I have commented on GETM4 project experiences in a previous blog, let me provide a little context to remind you. Global Entrepreneurial Talent Management 4 (GETM4) is an international, interdisciplinary research and innovation project funded by the EU’s Horizon, UKRO, Polish Education Ministry, the South Korean Education Ministry and Korean National Research Foundation. The premise of the project is Physical and Mental Wellbeing in a Disrupted World via Entrepreneurial Action Underpinned by Responsible Digital Innovation. The project is structured around traversing the boundaries around 4 key dimensions, making it Transnational, Trans-sectorial, Transgenerational and Transdisciplinary, engaging subjects such as business & management, law, information systems, computer science, political science, education, sociology, psychology, and economics. The project harnesses a community of participants from 18 universities and industry bodies from Africa, Asia, Europe and South America with the Mission “to make a difference by collaborating across boundaries in a welcoming international team”. In the image below, for instance, this photo from the Warsaw Sandpit Mid Term Review represents just a fraction of attendees at one of the biggest sandpits in the project yet – and includes project members from partner (non-academic) organisations, PhD students, early career-, mid-career-, and senior academics and HE professionals from across the globe. The image therefore represents a rich diversity of contributors to what was rather successfully, declared “the best mid-term review ever” and which warrants, I think some space to what the project is developing, early achievements and future project scope.

Figure 1: GETM4 Warsaw Sandpit Mid Term Review
One of our key work packages focuses on understanding Entrepreneurs as they navigate times of disruption and digitalisation, has so far amassed a collection of over 70 qualitative interviews from global locations (so far, Poland, UK, Ireland, Slovenia and South Korea – Estonia, Macedonia and Kenya will follow to complete the full dataset), which is a significant research project for contributors. The project seeks to develop a handbook from this for entrepreneurs and educators to use – there are some fascinating case study examples emerging also – watch this space, as there will be plenty of useful resources generated from this work, that the EEUK community will be able to access! By utilising secondments and sandpits to engage in data collection, the project can generate insights from participants from across the globe but also provides the opportunity for those in earlier stages of their careers, to be part of an international team of researchers generating international data. These sorts of project collaborations would typically take years to achieve and offer potential to be part of teams publishing from the data. For those of you working in research and academic roles, you will understand how important this is in terms of meeting our metrics (more on this shortly!) and therefore the design of the GETM4 project offers such opportunities to professionals across the career stages, to work and learn from each other. Constructing the project in this way – and doing things differently, makes a difference.

Figure 2: GETM4 Strong Female Leadership – Kasia, Alison, Nada (from left-to-right)
One of the indisputable reasons why the project is so successful – in its design, development and delivery – is the leadership behind the project and the overall concern with equality, diversity, accessibility and inclusion. Pictured here are three central leads in the project team who have been instrumental in nurturing the project and its people, and core concepts of Social and Cultural Capital that the project is constructed around, ensures that engaging with and learning from each other’s context and perspective are core to GETM4; one of the core work packages around Respectful Translation also ensures we learn from and consider the value of insights from ‘not-so-obvious areas’. Gender is also a key metric that is being monitored by the project so that accessibility to things like overseas research secondments can be equally accessed. Often, travel is not possible without bringing family, and the support, kindness and flexibility that the project leadership and secondment opportunities offer, enhances the chance to take part. Rather than such issues being in the background of international projects, GETM4 makes them of central concern – we talk, we share, we try new approaches to find what works.

Figure 3: GETM4 Warsaw collaborative sandpit activities in action
Of particular interest to the EEUK readership, I suspect, is one of the other core work packages within GETM4 on Innovations in HE curriculum to enhance ‘creative confidence’ and ‘entrepreneurial agency’. This work package recently developed a report that showcases such innovations from project institutions and therefore a culmination of best practice from around the world. We will be sharing some of these insights with the sector soon also – we have a whole host of activities developing new games and approaches to use in the enterprise education classroom – so, watch this space! Our intention here is that by sharing, we offer our communities ways to experiment and enhance the way we work with learners to prepare them for dynamic futures.
All-to-often, when we talk about wellbeing and enhancing capacities for dynamic futures, however (particularly in HE), we tend to focus on learners (students) and another way that GETM4 does things differently is to encompass a broader emphasis on ‘entrepreneurial talent’, which sits beyond entrepreneurs and students and explores academia and other industry sites to explore entrepreneurialism, wellbeing and happiness in the workplace. I’m currently involved in undertaking some qualitative interviews around Entrepreneurial Academics and what helps/creates barriers for entrepreneurialism in academia (interested in taking part? Email me: victoria.mountford-brown@northumbria.ac.uk ) to explore experiences in different contexts.
Whilst we have an imperative to prepare the next generation of graduates for dynamic and uncertain futures, GETM4 also explores what will ultimately help those already working in HE – we are all, after all, lifelong learners ourselves – and I am quite hopeful that these projects will make a difference. For instance, from my perspective one of the most exciting ongoing projects is around Next-generation metrics (see European Commission 2017) and the potential for developing meaningful metrics that incites support for and recognition of entrepreneurial and innovative achievements. Francisco Pizarro from Universidad Adolfo Ibanez (UAI), our Chilean project partner organisation, is leading on a live project, exploring how UAI academics across different subject disciplines might engage with new generation metrics, that are meaningful to them and their work. All-to-often our time must be devoted to achieving the metrics that we depend upon for funding, but GETM4 is exploring if these metrics are fit-for-purpose. If, for instance, we are chasing ‘high impact’ publications as a key metric, where do we find time to focus on allowing our entrepreneurial activities to flourish? How can we publish in ‘high impact’ journals in Entrepreneurship, as a relatively new discipline? Where do we find time for external engagement and enhancing our teaching? We do we find time to create, develop and launch new resources and educational products to enhance our abilities and ways of working together? If such activities are not recognised as valuable, when they are exactly the type of activities that make a difference, what can we do about that? GETM4 is taking on these tough challenges and by doing things differently, seeks to make a difference.
The role of the enterprise educator is dynamic – we need to do things differently…
One of the (only) downsides to attending Warsaw GETM4 Sandpit this year for me, was the clash with 3E Conference in Munich this year, where our very own Dr Emily Beaumont took the opportunity to pitch our paper on the ‘mission creep’ of enterprise educator roles and only went and won an award! The ‘3E Catalyst Awards’ and the pitching of papers is a new and different way of doing things for the conference and providing the opportunity to share paper insights with an audience beyond standard conference tracks, in a different format – the design of this is a means of reaching more people and creating impact (doing things differently makes a difference!).

Figure 4: Dr Emily Beaumont pitches “Negotiating the Responsibilities of Enterprise and Entrepreneurship (EE) Educators: Ethical Dilemmas and Professional Practice in UK Higher Education” for a 3E Catalyst Award
The paper that Emily pitched draws on data from 2 EEUK commissioned surveys with UK-based enterprise educators and centres around data that demonstrates between 2020 and 2023 survey data collection points, that the scope of enterprise educators’ roles continues to shift. This ‘mission creep’ that requires us to constantly adapt to the changing demands of the role and the world we live in, is significant. The skills and competencies, required for the amorphous enterprise educator role, are everchanging and throughout the ongoing ambiguity and shifts brought about by external factors, we are required to adapt and upskill, often at pace. We are, according to our very own Catherine Brentnall and the Special Issue editorial team, in a ‘time between two worlds’ in entrepreneurship education (see: Entrepreneurship Education in a Time Between Worlds: Transforming Theory, Practice and Scholarship).
Never have we needed so much to work collaboratively and to do things differently.

Figure 5 – AGCAS & EEUK Gen-AI Action Figures – representing our collaboration
On the day this newsletter and blog is released, we will be attending the AGCAS Annual conference at Newcastle University, where we are planning to do things a little differently too. Rather than preparing a presentation to explain why we developed our Memorandum of Understanding (MOU) to work together in partnership, and to work smarter together, we will be challenging attendees to start collaborating during the conference and take part in a special quest…. No more spoilers for now – our rather brilliant Helen Hook will give you the full run-down of the event in next month’s Director’s blog – so don’t miss it and we hope to connect to some of you attending this year’s AGCAS conference, in Newcastle-upon-Tyne.
Know anyone that is doing things differently and making a difference? Consider applying/nominating for the National Enterprise Educator Awards – deadline 23rd June!
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