Enterprise Education Research: Disseminating the findings of recent projects

10:00 am - 12:15 pm 13/10/2021


Enterprise Education Research: Disseminating the findings of recent projects

Wednesday October 13th, 10am to 12.15pm



This EEUK Enterprise Exchange event provided an opportunity for attendees to hear about and learn from the findings of three research projects funded by EEUK and undertaken by our member universities and colleges.

EEUK’s Enterprise Education and Research Project Fund (EERPF) funds projects to (i) support the creation and evaluation of enterprise education materials and resources and (ii) facilitate impactful and / or experimental research which adds to our understanding of enterprise education and addresses the needs of the enterprise education community.

The EERPF projects shared through presentation and discussion were:

Innovating a Civic Mission (ICM) – Researching relationships between education, enterprise, and industry through a social perspective – Simply Do Ideas and Coleg y Cymoedd.

The Valleys Innovation Project (VIP) connects social and economic challenges in the Welsh Valleys with entrepreneurial solutions from colleges and universities. This project sought to understand the process of learners, from areas of high unemployment in the Valleys, building enterprise skills and a better future for themselves through challenge-driven innovation. This research explored the differences between social and economic impact through these challenges and the use of technology as an enabler to link business with both higher and further education. In capturing learner, institution, and industry perspectives, the study provided sector-leading guidance on delivering civic outcomes while improving learner employment prospects.

Business model design for the creative and cultural industries: Enterprise education from the art school – University of the Arts London

While enterprise education is widely understood as something done to the art school, this project is from the art school – rooted in Design methods such as visualisation and iteration but of value to all students wishing to understand how the business model concept can be applied in the creative and cultural industries. The project sees design students visualising the business models of three recent graduates working as creative freelancers or as founders of SMEs. These visualisations moved through various iterations before final print and online versions were released.

Integrating Enterprise Education across the curriculum and making it accessible for all – Anglia Ruskin University

This project provided an opportunity for students to develop their enterprise skills. An on-line resource was created where students could complete short exercises to assess their current skill level and guide them on how they could further develop in the areas where they are lacking. A series of exercises and lesson plans that academics can use in all subject areas to integrate the essential Enterprise Education skills identified were created. These included but are not exclusive to: Innovation, creativity, communication, team-working and leadership and will have an impact on teaching and learning, research, knowledge exchange and engagement.

Chaired by:

  • Dr Richard Tunstall, Director of EEUK


  • John Barker, Simply Do Ideas
  • Dr Marcus O’Dair, University of the Arts London
  • Joanne Morrissey, Anglia Ruskin 

Slides and project outputs

Details of the projects and project outputs are on the EERPF page of the EEUK site here.

John Barker Simply Do Ideas slides

Marcus O’Dair University of the Arts London slides

Joanne Morrissey Anglia Ruskin University Slides


Attendee details

Bookings are closed for this event.