12:00 pm - 1:00 pm 02/07/2025
This seminar will be presented by Dr Matteo Giusti, a Future Fellow from the University of Surrey. He will dive into what it means to “do business in an ecologically real world,” and why developing ecocentric awareness is now indispensable for enterprise education. It will provide the conceptual foundation and the practical insights needed to reshape enterprise education and enterprise itself for a truly sustainable future.
We will begin by tracing how the prevailing mindset of the Anthropocence, treating nature as a passive resource bank, has driven climate breakdown and biodiversity loss. Understanding this flawed paradigm is the first step toward reimagining business as a force for regeneration rather than degradation.
Next, we will unpack the core principles of ecocentric and regenerative business: how to work with nature, not against it, how to create value through reciprocity, and how to design for long-term resilience, rather than temporary excess. Through concrete examples, we will see how existing companies are already embedding ecocentric principles becoming nature-positive and actively contributing to a sustainable and healthy future.
Who will benefit from this session?
This seminar is designed for anyone looking to reframe business and enterprise education through an ecologically realistic lens, including:
- Enterprise educators and curriculum designers who want to integrate ecocentric and regenerative business models into their teaching.
- Corporate sustainability and innovation teams seeking practical frameworks for aligning strategy, operations, and product design with ecosystem health and planetary boundaries.
- Researchers and interdisciplinary scholars exploring new pedagogical approaches, metrics, and case studies in regenerative enterprise and nature-based education.
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Dr Matteo Giusti, Future Fellow, University of Surrey

Matteo is a sustainability scientist and innovator working to promote the foundation of a sustainable and healthy societies and regenerate our relationship with nature.
He has authored more than 20 scientific publications on personal, social and spatial factors that contribute to sustainable relationships with nature. Together with the IUCN, the Children&Nature Network, and the Stockholm Environment Institute, he has contributed to several international reports that emphasise the importance of transformative sustainable education. He is a member of the IUCN Commission on Education and Communication, where he participates in the working group on nature-based education, and board member of Gaia Education.
Together with schools, educators, businesses and artists, he contributes directly to implementation of transformative sustainable innovations.
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