9:30 am - 5:00 pm 14/07/2026
5 Barrack Rd, , Newcastle upon Tyne , NE1 4SE
14th July 2026 | 9:30-5:00 PM | St James View, Newcastle University Business School
Join us for a hands-on exploration of gamification pedagogy in enterprise and entrepreneurship education. This practitioner-focused day brings together educators, innovators, and experts to examine how game-based approaches can transform the learning experience.
Through a mix of immersive activities, expert panels, and peer discussions, you will gain practical insight into how gamification is being applied in classrooms and programmes across the UK, and leave with ideas you can put to use straight away.
The day includes the opportunity to experience Scrubs & Suits firsthand, the simulation activity that won Best in Track at IEEC 2024, alongside a broader exploration of what gamified learning looks and feels like in practice.
Programme:
| Time | Session |
|---|---|
| 09:30–10:00 | Arrival and registration |
| 10:00–11:30 | Scrubs & Suits – can you manage a hospital? (IEEC Best in Track winner) |
| 11:30–11:50 | Break and informal networking |
| 11:50–13:00 | Hexventure – value creation, empathy mapping, problem-solution fit |
| 13:00–14:00 | Lunch, networking, and SimVenture Demos |
| 14:00–15:00 | Facilitated reflective workshop |
| 15:00–16:00 | Closing panel discussion and Q&A |
Panellists include: Peter Harrington, SimVentures
The day will include:
- Live experience of gamified enterprise education activities, including Scrubs & Suits (IEEC Best in Track winner)
- Expert panel sessions on gamification pedagogy
- Facilitated peer discussion and knowledge exchange
- Time to reflect on how these approaches can be applied in your own context
Who should attend: Enterprise and entrepreneurship educators looking to explore innovative, experience-led pedagogy.