Online | 9^th March | 12-1PM

This session won Best in Track 1: Beyond Access: Inclusive Entrepreneurship Education at the International Enterprise Educators Conference 2026, and is now being opened up as an online event for the wider EEUK community. If you were not able to join us at IEEC in person but want a taste of what the conference has to offer, this session is a must-attend.

Ask students to name an entrepreneurial role model and the same names appear across cohorts and countries: Jobs, Musk, Zuckerberg. Women have built companies, led industries and shaped economic systems, yet their contributions remain largely absent from reading lists, case studies and core teaching. So what happens when students cannot name a single woman in their field, and what can educators do about it?

In this session, Dr Iryna Tytarchuk shares a gamified approach that places women’s contributions at the centre of the learning experience. Many programmes respond to the gender gap through networks, optional workshops and awareness events, but these often sit outside the core curriculum, unintentionally signalling that gender equity is an additional topic rather than a central principle. With all-female founding teams receiving less than 2% of UK venture capital, the stakes of what we present as “standard” are high.

Through a live, facilitated activity, participants encounter women who have made significant contributions across technology, science, business and the creative industries. Rather than being told what is missing, they discover it for themselves, and the moment they realise they cannot name women in a given sector becomes a productive starting point for reflection. Drawing on experiential learning theory and research into meaningful game design, Iryna will share how the activity has been delivered with university students, corporate teams and conference audiences, and the consistent shifts in awareness and recall it has produced.

You will leave with:

Who should attend: Enterprise educators, programme designers, facilitators and leaders interested in inclusive curriculum design and engaging, experiential teaching methods.