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The Embedded Enterprise Exchange

The event will start on: 26 Mar 14 10:00
And will end on: 26 Mar 14 16:00
Organised by: Cardiff University
Corbett Road

The slides, concluding remarks, 'scrabble aound' ideas and some of the tweets for this event have now been uploaded, please see below.


As enterprise education reaches out to work with an increasing range of academic disciplines, there is a need to ensure that enterprise is accepted and embraced as valuable within each individual subject context.

Universities take a variety of approaches to delivering enterprise education in the curriculum from stand-alone generic enterprise modules, to drop in sessions, to enterprise education being firmly embedded within the delivery of a specific academic discipline. For many, the embedded approach is the ultimate objective. However, it is not always easy to determine and articulate how enterprise can be made relevant to any one specific subject area.

Can enterprise actually be contextualised and made relevant to all HE disciplines? Or are there disciplines which are impossible to reach? The QAA Guidelines for Enterprise and Entrepreneurship (2012) suggest that enterprise education should develop an enterprise capability; moving beyond knowledge acquisition to a range of intellectual, emotional and social skills that allow for practical application.

Are we asking too much of ourselves or is this achievable in all contexts?

This event brought together those with practical experience of embedding enterprise education to present examples in four key HE areas: Biomedical and Healthcare, Physical Science, Humanities and the Creative Arts and considered how these examples could translate across a range of contexts.

Delegates who attended this event had the opportunity to:

  •  Hear about a range of approaches to successfully embedded enterprise education in a specific academic discipline from a number of Universities.
  •  Understand how approaches to embedding enterprise education and examples can translate from one discipline to another.
  •  Consider their own experiences and learn from each other to share successful approaches to embedded enterprise education and engaging relevant academic staff.
  •  Increase confidence in relating enterprise education to a particular discipline and take away practical examples of embedded enterprise education to try out in their own context.


  • Frances Brown, London Metropolitan University
  • Jeremy Evas, Cardiff University
  • Gary Wood, University of Sheffield
  • Vince Knight, Cardiff University
  • Safia Barikzai, London South Bank University
  • Stacy Johnson, University of Nottingham


Vince Knight's presentation can be found here and the recording of his talk here. 

All others can be downloaded below.

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